We delivered a digital brand guideline for Valys, making their new visual identity accessible and practical for future use. The logo and pattern, designed by my teammate Frida, contributed to a cohesive and recognizable brand expression.

With Valys’ focus on water purification, we built the identity around a water-inspired color palette, using various shades of blue and cool tones to evoke trust, expertise and instantly reflect their connection to water. The typography was chosen to emphasize their technical expertise with a modern look.

Rounded shapes and fluid elements were used to reflect wave-like qualities, creating a sense of movement and reinforcing Valys’ connection to water. After the initial delivery, we continued our collaboration by developing the website in Webflow.