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TYPE
UI, UX
YEAR
2025
TEAM
Me & Frida Thornblad
BRIEF
This project was a collaboration with Chalmers Ventures. We were paired with the company Valys, who sought to revamp their brand identity and subsequently develop a website aligned with the new brand guidelines we created.
SOLUTION
We delivered a digital brand guideline for Valys, making their new visual identity accessible and practical for future use. The logo and pattern, designed by my teammate Frida, contributed to a cohesive and recognizable brand expression.
With Valys’ focus on water purification, we built the identity around a water-inspired color palette, using various shades of blue and cool tones to evoke trust, expertise and instantly reflect their connection to water. The typography was chosen to emphasize their technical expertise with a modern look.
Rounded shapes and fluid elements were used to reflect wave-like qualities, creating a sense of movement and reinforcing Valys’ connection to water. After the initial delivery, we continued our collaboration by developing the website in Webflow.
The Book is a smart home product designed as a decorative object that doubles as a music player. Using voice control and AI, it blends seamlessly into your home without disrupting your space. The Book can recognize your music preferences and suggest new tracks based on your taste.
In "Book Mode," it can display different covers, and when you want to interact with it, its design mimics the inside of a book with a paper-like texture, creating a cohesive and organic feel throughout the product.
PROCESS
We started the rebranding process with a discovery meeting to understand the client's background, goals, and visual needs.
Several follow-up meetings ensured alignment and feedback throughout the project. We also conducted a current state analysis and market research, creating moodboards and stylescapes to guide design directions.
I used the iOS 18 design system as the foundation for my project, incorporating key components such as widgets to maintain a familiar and intuitive user experience. This provided a solid starting point for building a cohesive interface.
After establishing the design system base, I created a comprehensive variable system for colors, typography, spacing, and other design elements. This ensured consistency throughout the interface while allowing for customization to match the product's unique identity.
I also prioritized accessibility by implementing WCAG standards throughout the whole design.
I conducted user testing through Maze to validate design decisions and gather feedback on the interface. This helped identify pain points and opportunities for improvement in the user experience.
The design process focused on creating a product that feels like a natural part of the home environment rather than another tech gadget, balancing technological functionality with aesthetic appeal.
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Smilla Nordgren Wahlström