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Valys
Valys
TYPE
TYPE
UI, UX
UI, UX
YEAR
YEAR
2025
2025
TEAM
TEAM
Me & Frida Thornblad
Me & Frida Thornblad
BRIEF
This project was a collaboration with Chalmers Ventures. We were paired with the company Valys, who sought to revamp their brand identity and subsequently develop a website aligned with the new brand guidelines we created.
This project was a collaboration with Chalmers Ventures. We were paired with the company Valys, who sought to revamp their brand identity and subsequently develop a website aligned with the new brand guidelines we created.
PROCESS
PROCESS
We started the rebranding process with a discovery meeting to understand the client's background, goals, and visual needs.
Several follow-up meetings ensured alignment and feedback throughout the project. We also conducted a current state analysis and market research, creating moodboards and stylescapes to guide design directions.
We started the rebranding process with a discovery meeting to understand the client's background, goals, and visual needs.
Several follow-up meetings ensured alignment and feedback throughout the project. We also conducted a current state analysis and market research, creating moodboards and stylescapes to guide design directions.
SOLUTION
SOLUTION
We delivered a digital brand guideline for Valys, making their new visual identity accessible and practical for future use. The logo and pattern, designed by my teammate Frida, contributed to a cohesive and recognizable brand expression.
With Valys’ focus on water purification, we built the identity around a water-inspired color palette—using various shades of blue and cool tones to evoke trust, expertise, and instantly reflect their connection to water. The typography was chosen to emphasize their technical expertise with a modern look.
Rounded shapes and fluid elements were used to reflect wave-like qualities, creating a sense of movement and reinforcing Valys’ connection to water. After the initial delivery, we continued our collaboration by developing the website in Webflow.
We delivered a digital brand guideline for Valys, making their new visual identity accessible and practical for future use. The logo and pattern, designed by my teammate Frida, contributed to a cohesive and recognizable brand expression.
With Valys’ focus on water purification, we built the identity around a water-inspired color palette—using various shades of blue and cool tones to evoke trust, expertise, and instantly reflect their connection to water. The typography was chosen to emphasize their technical expertise with a modern look.
Rounded shapes and fluid elements were used to reflect wave-like qualities, creating a sense of movement and reinforcing Valys’ connection to water. After the initial delivery, we continued our collaboration by developing the website in Webflow.
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