Kronologerna
Kronologerna
Kronologerna
This project was our graduation project in Digital Design at Yrgo. We collaborated with Kronologerna, a newly founded dental laboratory entering the Swedish market without any existing visual identity.
This project was our graduation project in Digital Design at Yrgo. We collaborated with Kronologerna, a newly founded dental laboratory entering the Swedish market without any existing visual identity.
read more about +
read more about +
The project began with workshops and in-depth discussions with the founders to define brand values, positioning and desired associations. Based on these insights, we developed moodboards and stylescapes exploring different visual directions before narrowing down a cohesive identity.
The project began with workshops and in-depth discussions with the founders to define brand values, positioning and desired associations. Based on these insights, we developed moodboards and stylescapes exploring different visual directions before narrowing down a cohesive identity.
read full process +
read full process +
We created a brand identity that balances professionalism with warmth and subtle playfulness. The color palette combines earthy greens and beige tones with a contrasting rust-red accent, reinforcing both sustainability and approachability while clearly differentiating the brand from competitors.
We created a brand identity that balances professionalism with warmth and subtle playfulness. The color palette combines earthy greens and beige tones with a contrasting rust-red accent, reinforcing both sustainability and approachability while clearly differentiating the brand from competitors.
read full solution +
read full solution +
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